Keywords are the lifeline of your online success. If your sole objective is to get better organic ranking in Google or other search engines, then you have to strategically implement certain SEO and SEM strategies, and keywords always play a very important role in these. In the whole SEO procedure, keyword research is the most important element and consists of analyzing, evaluating and researching the market and competitors. Keyword research is the approach that generates the number of keywords or phrases that a potential web user may type during his searching process on the search engine. The keyword research process focuses on the main topic as well as similar products or services information that may attract the same potential customers. In this process detailed analysis is always necessary to approach the segmented audiences and in order to be on top.
Keywords are the basic and ideal building blocks of SEO and can be spotted in every activity from Meta tags to the content optimization. Keyword placement is the first ladder step and mainly depends on what type of page you’re building as well as the search engine competition. Again if you are making a blog post or article targeting your website, then the keyword should also be in the URL, in the body or the blog or article having the links on them. But as a matter of fact you must use keywords/phrases within all of your content as per the dramatic density of competition, especially in the content part.
However, there are no hard and fast rules or specific point of reference when using the keywords in your content in order to get back links, but preferably 4%-7% usage is seen on the web page. What you need to do is write for both web visitors as well as search engine bots. That simply means relevant use of keywords/phrases in a way that avoids over stuffing or black hat strategies. It is always useful to search and find global as well as local search volume of keywords and the competition in order to make successful SEO strategies. Moreover, there are several tools and techniques that are used to find the keywords that are region-based as well as global that best suit your website and business objectives.