Before you allocate time and funds in marketing, be sure to take the time to research your market.
Terrific source for marketing info, from the ‘big boys’ themselves, the AMA!
They have a free registraion/membership that will give you access to great news info — not sports & weather, but subjects you select & narrow down to your specific needs!
I received my first email today, with The DMA Guidelines for Ethical Business Practice and a few other good links.
Go ses the ‘toolkit’ with tons of free & cheap marketing templates: ROI, Press Kit materials, and ‘bloilerplate’ templates like business plan outlines — tons more!
I downloaded 13 templates last night for $1.99!
Go visit, I think you’ll like it! I may even sign up for the real AMA membership, even tho it is about $130 per year, seems to be a valuable service.
Basic info, easily explained from entrepreneur magazine as well, I don’t love the magazine, but every once & awhile I find the site has little gems like this one — they are focusing on marketing plans all June, so check it out now while it is still there.
