According to Sheryl Kingstone, CRM program director of Yankee Group, the smartphone can not yet replace the laptop, workers have many more high mobility resources at the moment but still need some sort of access to write letters access to scorecards and analysis, and this is done best with a full keyboard and a screen, says the executive to the trade publication SearchCRM.com.
Even so, companies with large numbers of employees in the streets are increasingly using mobile CRM, and then complemented with computers to work from home. If there is a reason that companies want to get rid of the laptop is due to cost cutting measures.
For example, the company Healthscreen Solutions of Canada, has equipped their twenty sales people with smartphones that have a CRM application. The savings on laptops has risen to $ 18,000 annually.
Companies specializing in CRM solutions are accelerating their adaptation to mobile CRM. SAP has partnered with RIM to install its CRM application natively on the BlackBerry, they have also reached an agreement with Sybase to bring their BusinessSuite to the iPhone and the BlackBerry. For their part, Oracle has launched mobile versions of two of its main versions of Social CRM.
CDC Software has also reached an agreement with Vaultus Mobile Technologies to adapt its CRM application. Maximizer Software has also been approved by AT & T to bring Maximizer CRM to some of their smartphones.
As well GoldMine not to be outdone has a few mobile CRM solutions such mobile CRM and thirt party solution providers have relased a revamped copy of wMobile which currently Lyndentech supports, contact us if you need CRM on your mobile device!